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Blink: or how to make great quick decisions

How do you make your decisions? Like most of us, you’ve probably been influenced by the relentless promotion of rational decision-making models, especially if you happen to work within a large public or private sector organisation. Masses of MBA courses, business textbooks and consultants advocate the now classic approach: identify all your available options, weigh the pros and cons, evaluate against agreed criteria, rate them, then implement the one that scores best.

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